EconLog | Library of Economics and Liberty: "The ideologically easiest escape route is to drop (b). Maybe the health benefits of organic food really do justify a 30-50% price premium. But nothing high on Google Scholar inspires confidence in this position. Major literature reviews in 2009, 2003, and 2002 report that (a) there's little solid evidence about the health benefits of organics, and (b) existing evidence reveals little health benefit of organics.
This is hardly surprising given the emotional, credulous cognitive style of organic consumers. Can you imagine the typical "all-natural" fan changing his mind in response to peer-reviewed nutritional research? That's just not how they roll."
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