Higher education, lower standards: Column: "Of course, as the old joke has it, education is the only product where most consumers are out to get as little as possible for their money. But what about the people, like employers, who rely on a college degree as an indicator that its holder has actually received a college education?"
'via Blog this'
I'm convinced by Brian Caplan that the money isn't for the education, but for the degree. So, unless the athletes like class, they're getting a great deal.